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12 Reasons Email is the smartest Marketing Channel

How is email winning? Let me count thy ways… 1) It’s beloved.  In a March 2012 online survey of marketing professionals, trade publication Chief Marketer found that the No. 1 tool in digital campaigns...

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Email Open Rates lift again with help from Mobile and Targeting

Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history. According to the eMarketer report “Email Benchmarks: Key Metrics and Trends for 2013″,...

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Email is crushing Facebook and Twitter for Online Sales

Customer acquisition via email has quadrupled over the past 4 years according to the recent Custora eCommerce Customer Acquisition Snapshot Report. The last few years have seen huge changes in the...

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Email ranks as top category for time spent on mobile devices

Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross channel marketing, reveals that if the time spent on the Internet for personal computers was distilled...

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